I'm Emily Day. Four years ago I decided to embark on a sweet life journey, and I opened my own bakery, Flour & Co, in lower Nob Hill of San Francisco. Baking, bakeries, and eating baked goods have a way with me, and I had to share that with my neighborhood.
I'm not fancy. Give me a delicious blueberry muffin or chocolate chip cookie and I haven't a problem in my world. The problem is that it's hard to find a really good muffin or cookie - even in San Francisco. So, my mission was to bring a modern twist to classic American baked goods using organic, all natural, and seasonal ingredients. Plus, create a place where folks could come together, have a conversation, read a book, people-watch, or just EAT baked goods...all while being greeted by name. And, I wanted to accomplish this while doing our part to help the community around us.
Fast forward four years (2017) and I can say mission accomplished. I'm proud of Flour & Co and everything that it stands for. We made a mark on our little SF neighborhood. I met so many wonderful people. I learned so many invaluable lessons. I ate so many baked goods (and miss them dearly). It was a good four years...really good. And so difficult.
Yep, owning a restaurant is some of the hardest work out there. I like hard work, but making my business successful came at a cost to everything else. When your alarm goes off at 4am 350 days each year (and your doors have to open), personal freedom is a scarcity. With a husband and two babies thrown in the mix (not to mention anything about alone time), having a life outside of the bakery was impossible. And, I increasingly started to weigh the pros and cons associated with the imbalance. My family won. I just couldn't bare missing another day.
So, here I am. Former brick and mortar bakery owner. Former workaholic. Former absentee parent and spouse.
But, Flour & Co lives on. With a shift and a turn, it still stands for the same things, but in written and picture format only. Introducing Flour & Co, the baking lifestyle blog. Welcome to my new world.
Some kind words straight from our guests!
from yelp: There is a reason Flour & Co is so busy - the coffee & baked goods are worth the wait. Be patient and get rewarded with the yummiest of treats. The berry biscuit and pretzel breakfast sandwich are two of my favs. If you are a fan of peanut butter cookies, try their gluten free PB cookie. So dang good.
from yelp: Best cookie I have ever eaten! You got to try the chocolate chunk cookie - made with tcho chocolate, a local SF brand. Everything is made fresh the day of. Cute little place and the staff is very friendly and helpful.
from email: I had breakfast (and always bought some sweet treats for later) at Flour in San Francisco whenever I visited my son, who lived there. When he moved to Mountain View, I still drove into the city to buy your granola. It’s the best I’ve ever had!!